Real vs Fake Followers: How Stars.md Measures Audience Quality
How Stars.md detects fake followers — from bots to mass-followers. Choose influencers with real audiences and true reach.
Advertising with an influencer is an investment. But what if their followers are not real people, but a “gray mass”?
Why it’s important to know who follows the influencer
If an influencer has:
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30% mass-followers (those who follow 1000+ accounts),
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20% bots (no photo, no activity),
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audience from countries where you don’t sell…
…your ad simply won’t reach the right people.
How Stars.md evaluates follower quality
We analyze:
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Avatar and bio: missing photo or description is a red flag
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Behavior: follow/unfollow patterns
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Content: do they post, comment, use stories
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Machine learning: algorithm detects suspicious accounts
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Reach: how many people actually see the posts
Reach vs followers
One influencer may have 100k followers, but only 3k watch their stories. Another has 10k followers and a 7k reach. Which one would you choose?
👉 Stars.md helps you pick influencers with a real audience that will actually see your ad.
