Moldovan Instagram isn’t just about vacations in the Carpathians and coffee in the city center. It’s a platform with real impact on purchases and opinions. Here’s what matters in 2025:

🔥 Trends:

• Rise of micro-influencers (5k to 30k followers)

Small businesses increasingly choose smaller creators with high engagement.

• “Lifestyle + value” content

Influencers who entertain and share helpful tips attract a loyal audience.

• Video > Photo

Reels and stories outperform regular posts — especially for local businesses.

• Localization matters

People relate more to influencers from Chișinău, Bălți, or Comrat — they feel familiar. Stars.md shows follower cities.

👀 Who’s trending now?

(A mini overview of popular accounts can go here — I can prepare this later if needed)

👉 If you’re a business or marketer — follow local trends and don’t just focus on “stars” with 200k+.

Sometimes the best choice is a 15k-follower influencer with a 100% relevant audience.

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